It's been done before. The fan from the raptor 660 is a good fit from what i've read, and to get it blowing the right direction you just hook the wires up with the polarities reversed. I still couldn't imagine a cooling fan doing much by itself though.
I'm thinking about putting a small cooling fan on my oil cooler, just for when it's idling or running hard. The problem there is finding a fan that's both the right size, and can handle the abuse. A computer fan would be perfect, but I don't think it would hold up against water and dirt. I'm going to tear one out of an old computer power supply and give it a try sometime when i'm bored.